Navy Recruiting Reenters the Video Game Realm

Article originally published on .

Today, Commander, Navy Recruiting Command (CNRC) has announced the formation of an Esports team to help with the recruiting effort (see NAVADMIN NAVADMIN 048/20 below). This, of course, is not the first time CNRC has looked to gaming, specifically online gaming, as a method of contacting its target market. As a matter of fact, Navy Cyberspace, this very Website was created by myself while working on the CNRC staff, and its original purpose was to contact and converse with potential applicants. The game used at the time, February thru May of 2004, was the popular Counter-Strike.

After contacting Valve Software, I learned how to add sprites to the various locally hosted maps. The sprites were of well known recruiting posters of the time. While playing the game, potential applicants would see the posters and an occasional text scroll at the bottom of their screen that told them to visit navycs.com for their in-game play statistics. Of course, while on the site, they would also be introduced to various facts and opportunities of service in the Navy.

Navycs.com has lost the gaming image it had these 16 years ago, but it has been one heck of a hobby for me ever since, but I digress.

Ultimately, the concept was approved, but not using the game Counter-Strike. The choice was made to create a standalone game -- one that was much less violent... The game CNRC and Campbell Ewald, the advertising agency used by CNRC at the time, contracted was called Strike and Retrieve.

Here is a video of Strike and Retrieve (make sure you are not drinking any fluids as I am concerned for the welfare of your screen):

For details how you may one day be a member of the Navy's new Esports Team, read the following NAVADMIN! LEEROY JENKINS!!!


UNCLASSIFIED//
ROUTINE
R 261346Z FEB 20 MID510000981453U
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TO NAVADMIN
INFO CNO WASHINGTON DC
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NAVADMIN 048/20

PASS TO OFFICE CODES:
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INFO CNO WASHINGTON DC//N1//
MSGID/GENADMIN/CNO WASHINGTON DC/N1/FEB//

SUBJ/NAVY ESPORTS TEAM//

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AMPN/REF A IS MILPERSMAN 1306-964.//

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